Wednesday, November 17, 2004

Monster Thickburger 

Now this is a burger!!! Hardee's is thumbing their fleshy nose at the other fast food chains who have hitched their marketing wagons to health conscious menu modifications, and have announced their next best thing: The Monster Thickburger. This contains 2/3 pounds of beef (two one-third pound patties), 4 bacon strips, 3 American cheese slices and mayo on a buttered sesame seed bun. It also contains 1,420 calories, 107 grams of fat, 34 grams of saturated fat (double the RDA), nearly the entire RDA of sodium (couldn't find the exact amount), 228 mg of cholesterol and 52 grams of carbs.

Hardee's CEO Andrew Puzder has stated that this is "not a burger for tree-huggers... This is a burger for young hungry guys who want a really big, delicious, juicy, decadent burger."

Hey, you know not all environmentalists are vegetarians, and I'll bet some of them can work up quite an appetite.

What I find really funny is that Hardee's homepage features a prominent mini-trailer announcing the Monster Thickburger ("Be Afraid. Be Very Afraid." - if you click on it you're transferred to a $1 off coupon), and just below that is a banner inviting you to click here if you're looking for low carb choices, such as "burgers, bowls and more!" Guess they don't want to alienate completely all those tree-huggers and others seeking less unhealthy alternatives.

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Posted by Beth Henderson at 9:38 AM