Wednesday, November 17, 2004

Tivo and Advertising 

My first thought upon seeing this article:

Tivo Will No Longer Skip Past Advertisers


Turns out that once again the headline is misleading. You'll still be able to fast-forward at 8x through the commercials, but they'll be adding some popup ads that you'll be able to see during the commercials (like the "Press the Thumbs Up button if you want to record this show" feature).

I don't mind this idea at all. It sounds like it won't slow down the time it takes to get through the commercials, and it will give you an idea of what might be of interest that you're skipping through. A lot of times I'll spot something flying by during commercials and I'll go back and check it out anyway. This will just force the advertisers to continue being creative in trying to get my attention. If they're not, I'll just continue on my speeding journey to the resumption of regularly scheduled programming.

Posted by Beth Henderson at 11:11 AM