Friday, July 22, 2005

Sales Tactics 

Sales Tactics
Originally uploaded by RSLS.
While we were sitting at our window table sipping our frozen nectar of the gods, I noticed the letterboard outside of Cochituate Motors across the street. This place sells high end cars, like Rolls-Royce, along with other more high end but still manageable vehicles.

Most car dealers want buyers to come in right away when they're feeling the impulse, so they can work you over and convince you to reward yourself with a car you can't really afford. Not this one. Rather than listing their fabulous bait-and-switch price, or the name of the hard-to-get-but-they've-got-it model, they posted up their phone number.

"Please, go home and think about it for a while, then give us a call. We'll make an appointment for some time in the future so you can have more time to talk yourself out of it."

Posted by Beth Henderson at 1:29 PM