Monday, December 29, 2008

Mm, Mm, Good 

That's what Campbell soup is for its inclusive new Swanson ad campaign that includes a two-mom family in one of its spotlights on celebrity chefs.  The rabidly anti-gay American Family Institute is, of course, demanding that Campbell pull the ads:

“Not only did the ads cost Campbell's a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support.”
Yeah, and?

To Campbell's further credit, the company is basically telling the AFA to take a corporate hike:

"Our position on this is pretty straightforward,” company rep Anthony Sanzio told AdAge. “Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks of life have enjoyed Campbell's products, and we will continue to try to communicate in ways that are meaningful and relevant to them.”


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Posted by Beth Henderson at 7:11 AM